Mobile communications are spreading very fast around the world
and also in Slovenia. Almost three quarters of Slovene
population already use the mobile phone. In spite of high
adoption of mobile technology among people the mobile commerce
services are not commonly used yet. The Master's thesis deals
with mobile commerce services from users' point of view. The
survey was administered to gather users' opinions about mobile
technologies and services. Users use the mobile phone mostly for
simple voice services and to telephone respectively. The
research showed that a very small number of users use any mobile
commerce service. The most commonly used services are news and
information offer and entertainment based on SMS messages. The
results also show that many users have no idea what mobile
services are, at all. Also there is a very large number of users
who know they exist, but they still do not use them. These users
would start using the services if they would become cheaper and
easier to use. Mobile services advantages are place and time
independence, convenience and good ratio service/price. The
biggest problems of mobile services are high prices,
non-personalized services and unhandy mobile terminals. Users
believe that reliability, ease of use, high speed, low price and
availability are the most important features of mobile services.
The comparison of these results with the results of the European
mobile commerce survey indicates that there is no difference
between European and Slovene users' opinions. On the contrary,
at specific questions some similarities were identified.
Recommendations for practice and further research are added at
the end of the Master's thesis.
Uros Hribar, M.Sc.