Home | Events | Information for Students | Research | Laboratories | Members | Founders | Links | Search
RESEARCH > sTUDIES > Factors influencing on business’s entering the eMarketplace – A Study in Slovenia
 

Research studies
Projects

 


 

entering the EMarketplace success factors
 
Study description:  

In the initial chapters of the dissertation, we introduced the problem of business entering electronic marketplace. Various models of electronic marketplaces and some ways of doing business on electronic marketplaces are presented. Further on, we presented how doing business on electronic marketplaces is spread and what kind of development may be expected world wide and in Slovenia. Five business cases are also presented, followed by prior research in this field. On the basis of research results, research model of factors that have influence on business's entering electronic marketplace was developed. We defined factors related to organizations, factors related to organization of electronic marketplace, and factors related to business environment in which organizations operate.

Based on the research model, a questionnaire was designed to facilitate the research. There were chief procurement officer, chief information officer and chief sales officer of 250 large organizations in Slovenia included in the research. 119 questionnaires were returned for the analysis of the data. We acquired the data on experiences in electronic commerce and the use of electronic marketplaces.

The main focus of the dissertation was on gathering information on factors influencing business's entering electronic marketplace. The factors are merged into three groups: organizations, factors related to the organization of electronic marketplace, and factors related to business environment in which organizations operate.

Statistical analysis was used to design a model of factors influencing business's entering electronic marketplace. The model is presented from various points of view: procurement, sales and informatics, as well as from the point of view of buyers, sellers and intermediaries in the electronic marketplace.

Due to the fact that electronic marketplaces are a new way of doing electronic commerce, and that its growth is very fast, the research results have a practical value. The main contribution to the practice is the recommendation that enables businesses which intend to enter the electronic marketplace as buyers, sellers or intermediaries to consider this recommendation in order to be better prepared for a more successful entering electronic marketplace.

Key words: electronic market, electronic marketplace, model, factors, entering, businesses, organization, procurement, selling
 

M.Sc. Andreja Pucihar

Copyright ©2003 eCommerce Center.
All Rights Reserved.