Critical Success Factors for the Management of innovative Mobile Business Models
Dr. Reinhard Neudorfer, Senior Analyst
evolaris Research Lab, Austria

The discrepancy between the expectations and the actual reality with regard to mobile business models in the German-speaking part of Europe, shows how difficult it is to estimate the potential proceeds of innovative cellular services. On the basis of solid theories from innovation and technology management, a model especially designed for innovations in the context of cellular business models is being developed. This empirically verified model serves as an instrument for the management of innovative cellular services and allows for practical recommendations for action on how to arrange and develop such services. Recommendations for action that are theoretically sound and oriented towards the real economy should sustainably increase the success probability of cellular business models.

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